American Iconic Fashion Brand Closes Its Doors: Online Giants Lead to Its Demise

Forever 21, the iconic American fashion brand, is set to close all of its U.S. stores after filing for bankruptcy. The brand cites fierce competition from fast-fashion giants like Shein and Temu as the main reasons behind its demise. With their lower prices and faster delivery, these online retailers have reshaped the market, leaving traditional brands like Forever 21 struggling to keep up. As the retail landscape continues to shift, many are left questioning the future of in-store shopping.

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